Tuesday, June 18, 2013

MEDIA-MISPLACED PRIORITIES



North-East-West-South.
This is the origin of the word NEWS.

Media is a source of information, source of reporting truth truthfully, a source for people to form their opinion regarding their elected representatives, situation in the country and world over. Anchors/editors are expected to report news as it happens and leave the rest to the intelligence of the viewer.

Over the years, newsrooms have become like corporate conference rooms for editors where the strategies for increasing profits is the main agenda...Anchors have become salesmen selling their product ,only packaging has to be politically attractive for news to become an impulsive purchase----hence,concept of BREAKING NEWS.

Media should be reporting on the development, future plans of  nation building, issues relating to internal and external security, foreign policy, economy, education truthfully without being biased in favour of any political party. Media’s responsibility is towards a billion people. Instead of forcing down its opinion, media should report the truth, only truth for people to form their own opinion and judge the Govt on facts.

Recently, Entire media was busy reporting major scams, including Coal, Rail besides Chopper to the discomfort of the Govt. Undoubtedly, a stage had come when people were forming their opinion against the Govt,especially in this election year.One day, all of a sudden, media hit upon IPL spot fixing news which it covered almost nonstop for 17 days. Any normal person would think that India lives only on Cricket news. But, it is not true. There are political Pundits who are connecting replacing scam coverage with spot fixing slot in the media  to heavy Advertisement budget for "Bharat Nirman".Who would mind getting a slice of a large creamy cake? All it needs is to kill one story for another. But, who cares?

For days together, it was Jiah Khan Suicide which was covered more so on Hindi news channels. Had the media covered famers’ suicide with same gusto, perhaps public opinion and outcry might have helped.  Who is Jiah Khan? Had media covered farmers’ suicide, India would have been a better place to live in. But, who cares?
While Indian media was stuck with Sanjay Dutt’s jail term, it was BBC which was reporting death of Hizbul Mujahidin’s most wanted terrorist “SOHEL FAISAL” in Anathnang district of J&K. Major Pitambare leading the operation lost his life. Maj. Pitambare did not get even one minute of air time as Indian media preference was Sanjay Dutt who was trying gaining sympathy in name of his two little daughters. Late Major Pitambare’s daughter is 18 months of age, but, who cares?

Covering economy doesn’t seem to be media’s agenda. Instead of reporting GDP at actual of 4.77%, media spins it as UNDER 5%.For information of readers, every 0.10% equals to Rs 7700Cr.INR has slipped to over Rs 58 to US$. Debt- to-GDP ratio has gone up to 67%.Instead; media is busy wasting time on BJP-JDU split. But, who cares?

Kartik Sawhney, a Delhi student was denied permission to appear for IIT-JEE because of his disability. In March 2013, he was given fully funded scholarship to study Engineering at Stanford University in America. Instead media chose to cover Gujarat riots of 2002 in view of BJP Goa meet. But, who cares?

Media spins can be annoying, though interesting. It terms 1984 anti Sikh riots as an “Incident” while 2002 Godhra is termed as “Genocide”. In view of such spins, social networking and micro blogging sites are becoming more credible, resulting in greater following and credibility than that of Main Stream Media. Govt has tried controlling social media, but, it too vast for a politically corrupt system. But, who cares?

Reporting foreign policy is zero priority. M J Akbar has penned it so well "India a joke in Maldives, a foe in Sri Lanka, a doubt in Bangladesh, a shrug in Nepal, a snigger in Pakistan, a taunt in China" But, who cares?

Media is a sure case of misplaced priorities.


let us CHANGE INDIA for INDIA OF TOMORROW.












28 comments:

S.R.Ayyangar said...

Just as film producers/directors say that they show what the audience want, similarly of late these media people do to increase the TRP!

Shilpa Garg said...

Media News is pure business now-a-days which is linked to TRPs and advertising revenue. Instead of factual news or important news, today the channels are focusing only on grabbing eyeballs!

Happy Kitten said...

Sad, Sad, Sad!

But with so much money with them from the scams, they can buy every media house that speaks against the government?

anilkurup said...

I think you said all that have to be told.
But I wonder perhaps is it not true that the media dishes out what the viewer wants. Jia Khan suicide and Sanjay Dutts melodrama to the farmers ending their debt burdened lives or the state of the Nation.
Or is it that the spin doctors who control the media houses determine what must be sold to the donkeys- us the public?

Rahul Bhatia said...

Our news and politics are a joke! Each a melodrama! Can we ever come anywhere close to BBC or CNN?

VOXINDICA said...

It's paid-media alright! Media in India churns out banal, inane, silly, stupid stories day in and day out>

Alka Gurha said...

My thoughts exactly. The herd mentality to grab one news and go on and on like a wretched record and ignore everything else is sickening.

sm said...

yes media has to do lot more
excellent post

jaish_vats said...

Hi

First time here . You have hit the nail on the head . Very valid points ESP the one on farmer suicides . I guess Doordarshan news is more reliable but who watches ?

Rachna said...

Media is playing the TRP game. They pick and choose as per their newsvalue and not based on journalism.

Insignia said...

The moment the media and the government dances hand in hand, its known they are two hopeless goons. And Indian media today is only to lobby and make money

liju philip said...

Media is just business now. There are secret backers to each tv channel, newspaper, website etc. And when you read them, you know which side their bread is buttered.

There is nothing much in the media to take them seriously. Just read what appeals to you and ignore the rest. Thats what i do now and i finish reading the newspapers in 10 mins flat. As for TV news, i stopped watching them 2-3 yrs ago.

Purba said...

Couldn't agree more. When popularity is the driving force, content takes a beating.

Usha Menon said...

These days every news item is bought/sold.The more money you give,the more weightage your news gets.

BK Chowla, said...

S.R.Ayyangar,
This only an explaination,but the facts say otherwise

BK Chowla, said...

ShilpaGarg,
Yes,Shilpa..like any other business,media looks for ROI,which wasnt so when the concept of news was determined.

BK Chowla, said...

Happy Kitte,
In fact,medis alredy hasbeen cornered by the big business.Look at the holdong ppattern of any media house.

BK Chowla, said...

anilkurup, It is the spin doctors of the powerful politicians which are at work

BK Chowla, said...

Rahul Bhatia..Well,intention was to be like BBC and CNN,but,brown envelopes changed the concept

BK Chowla, said...

VOXINDICA..yes.it is media itself which has coined the word PAIDMEDIA

BK Chowla, said...

AlkaGurha, No section of media wants to let go of any juicy news even if it is of no national importance

BK Chowla, said...

sm,yes,but never will

BK Chowla, said...

jaish_vats,
welcome here.
There goes a saying..Govt should rename DD as NIKATDARSHAN...people might switch on

BK Chowla, said...

Rachna, ABSOLUTELY

BK Chowla, said...

insignia and Bindu,the worst scene is when in a democracy,media dances to polity

BK Chowla, said...

liju phillip..even I have given up on certain TV channels ndtv is one of those

BK Chowla, said...

Purba.Yes,it is the revenue more than popularity

BK Chowla, said...

usha menon...that is why the popularity of PAIDMEDIA