“Good
advertising does not just circulate information. It penetrates the public mind
with desires and belief”………..Leo Burnett
It is an
established fact that unless print or electronic media gets advertising
support, it will have problems of survival. It is the Government t which has
the resources which eventually become a simple give and take deal. We will advertise,
and you promote us (A political party).
With multiple options available for
advertising, with expanding consumer base, with availability of extra
disposable income, every conceivable product has been on extra advertising band
wagon for last few years.
Experts must
be divided as to what extent advertising is good for a product. Millions are spent
on products like McDonalds on advertising .If the product is good and has a
consumer acceptance and a base, why spend so much on Ad budget?
Should
Indian Oil be advertising? What is it advertising of and for? Unless, such
cases of public sector undertakings advertising are to support a section of
media or a particular media house. What needs to be advertised is “Vada Pav” to
take McDonalds head on. It is “Masala Dosa” which needs multiple layer
advertising for world market.
I was amazed
to see the multiple ranges of FMCG products lined up in stores without,
perhaps, any advertising or a negligible budget. How could a company plan a
turnover of Rs 2000 crores this year without emphasis on advertising? It could
be a cause of concern to big boys like Hindustan Levers etc.
Perhaps, it
could be an interesting case study for advertising experts, for product
managers and of course the media.
Let us
CHANGE INDIA for INDIA OF TOMORROW
