Tuesday, November 29, 2011


Indians are being made brand conscious by using all possible avenues,advertising,promotions,free gifts etc.

Are we really getting what we need and what is expected of a brand?

Do we pay for a product?

Do we pay for a brand?

Do we pay for quality?

Can a particular brand "X" of Mineral water bottled in UP and Punjab be of same specifications and quality?The quality of water can never be same.

Can a branded hospital "Y"in Noida and Delhi give identical treatment?It is the Doctor and not the hospital name brand which is important.Two different surgeons can never operate similar.(my personal experience)

Can Cornatto ice cream cone be same in Mumbai as in the UK? Quality of milk can never be same.

Can a popular brand of sports wear made in India be identical to the same brand made and originated in France? The yarn quality can never be same.

Black Label Whisky bottled in any country other than Scotland  can never be same.Water inputs matter.(India consumes more Scotch than its produced in Scotland is a separate issue)

Will Walmart label on a Chinese toy be treated as a branded product while the same Chinese toy available at Sadar Bazar will be "China Ka Maal"?

One product- Swiss chocolates are made only in Swiss.

Yet,there is another brand which never lets any one down-- Swiss bank.It will taste same, irrespective of the country one operates it from.Check with any politician,they travel enough..

While brands are getting promoted,there are those RICH who are fighting hard to survive despite earning Rs 33/day.

PAPPU kab pass hoga?


posted 29/11/11.

b k chowla


R. Ramesh said...

Walmart is here to stay...yes sir..end of the day thats the truth what u said..

Roshmi Sinha said...

You said it!

Anonymous said...

After serving the Britishers, we have now become the Branded Slaves

R. Ramesh said...

shukriya sirr

Alka Gurha said...

You raise such valid issues...small things we ignore...I am really concerned abt the quality of mineral water...

Mad Designs said...

Establishing a brand is a long-term process. Brand awareness, trust and credibility are some of the aspects that one must pay attention to. Thank you for sharing this. Leading Brand Consultancy in India